Alex Crowder, the founder of New York florist studio Field Studies Flora, is on a mission to introduce a fresh approach to the floristry profession. Crowder’s regenerative approach teaches florists and their clients to see the forest for the trees, viewing all imperfections not as blemishes but as patinas. She adds unexpected and unseen plant materials, expanding our understanding of flora. This way of seeing, she believes, can affect how we coexist in our environments and how we dress our homescapes with plantlife.
Letting Flowers Lead with Field Studies Flora
Alex Crowder, the founder of New York florist studio Field Studies Flora, is on a mission to introduce a fresh approach to the floristry profession. Crowder’s regenerative approach teaches florists and their clients to see the forest for the trees, viewing all imperfections not as blemishes but as patinas. She adds unexpected and unseen plant materials, expanding our understanding of flora. This way of seeing, she believes, can affect how we coexist in our environments and how we dress our homescapes with plantlife.